Organica Ltd

Overview

Organica Ltd is a Kenyan agribusiness focused on fresh produce, herbs, dried fruits and herbs, and raw honey. The website was designed to bring these offerings together into a clear digital experience while communicating the company's agricultural operations and positioning for local and international buyers.

The project focused on creating a premium, responsive website that combines product discovery, agricultural storytelling, and buyer engagement while maintaining a clean and accessible user experience.

What I Built

I designed and developed the Organica Ltd web experience with a focus on clear communication, responsive design, performance, and business-oriented product presentation.

Key contributions included:

• Developing a responsive, mobile-first web experience.
• Creating structured product presentation for fresh produce, herbs, dried products, and honey.
• Designing the information architecture around product discovery and buyer needs.
• Presenting Organica's greenhouse, drying, beekeeping, and packhouse operations.
• Creating clear pathways for prospective buyers to make inquiries.
• Applying SEO and accessibility best practices.
• Optimizing the experience for performance across devices.
• Structuring the platform to support Organica's local and international market positioning.

My Role

Full-Stack / Lead Web Developer

I was responsible for the design and development of the website, translating Organica's business and product offering into a production-ready digital experience. My work covered the interface, responsive implementation, content structure, performance, SEO foundations, and deployment.